{"id":17,"date":"2015-08-27T22:55:19","date_gmt":"2015-08-27T22:55:19","guid":{"rendered":"http:\/\/www.morsello.com\/?p=17"},"modified":"2015-08-27T22:56:31","modified_gmt":"2015-08-27T22:56:31","slug":"dave-mcclures-aarrr-startup-metrics-for-pirates","status":"publish","type":"post","link":"https:\/\/www.morsello.com\/index.php\/2015\/08\/27\/dave-mcclures-aarrr-startup-metrics-for-pirates\/","title":{"rendered":"Dave McClure&#8217;s AARRR: Startup Metrics for Pirates"},"content":{"rendered":"<p>Dave McClure&#8217;s Ignite Seattle talk on metrics is worth the five minute and 14 seconds it takes <a href=\"http:\/\/igniteshow.com\/videos\/startup-metrics-pirates-aarrr\">to watch<\/a>.<\/p>\n<p>&#8220;There are five steps&#8230;<\/p>\n<p>Acquisition &#8211; where users come from. \u00a0What are\u00a0<em>high volume channels<\/em>, what are\u00a0<em>low cost channels<\/em>, and what are\u00a0<em>best performing conversion<\/em>\u00a0channels?<\/p>\n<p>Activation &#8211; a happy first experience.<\/p>\n<p>Retention &#8211; they come back<\/p>\n<p>Referral &#8211; they tell other people. \u00a0Don&#8217;t try to do viral marketing campaigns until your product doesn&#8217;t suck.<\/p>\n<p>Revenue &#8211; you make money&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dave McClure&#8217;s Ignite Seattle talk on metrics is worth the five minute and 14 seconds it takes to watch. &#8220;There are five steps&#8230; Acquisition &#8211; where users come from. \u00a0What are\u00a0high volume channels, what are\u00a0low cost channels, and what are\u00a0best performing conversion\u00a0channels? Activation &#8211; a happy first experience. Retention &#8211; they come back Referral &#8211;&hellip;<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/www.morsello.com\/index.php\/2015\/08\/27\/dave-mcclures-aarrr-startup-metrics-for-pirates\/\" title=\"Continue reading &lsquo;Dave McClure&#8217;s AARRR: Startup Metrics for Pirates&rsquo;\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.morsello.com\/index.php\/wp-json\/wp\/v2\/posts\/17"}],"collection":[{"href":"https:\/\/www.morsello.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.morsello.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.morsello.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.morsello.com\/index.php\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":1,"href":"https:\/\/www.morsello.com\/index.php\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"predecessor-version":[{"id":18,"href":"https:\/\/www.morsello.com\/index.php\/wp-json\/wp\/v2\/posts\/17\/revisions\/18"}],"wp:attachment":[{"href":"https:\/\/www.morsello.com\/index.php\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.morsello.com\/index.php\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.morsello.com\/index.php\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}